- To remove barriers created by institutions and make the teachings of the Sikh faith accessible to all regardless of what spiritual level one is at.
- To succeed in bringing about a greater awareness of Sikh culture, faith and values.
- To propagate the Sikh faith to Sikhs and non Sikhs as preached by the Sikh Gurus.
- To bring awareness and differentiate key differences between Punjabi culture and the Sikh faith.
- To remain non political and unbiased in all major programming.
- To harness the collective expertise andindustrious qualities of the Sikh community to achieve the objectives.
- Produce / broadcast high quality, original, challenging, innovative and engaging Sikh content which will appeal to a wide audience.
- To deliver factual programming that broadens horizons.
- Create a platform where young people will become enlightened to the virtues of the Sikh faith and inspiring in them real pride in the Sikh identity, religion, culture, tradition, and history.
- A professional medium that will be a source of pride for the Sikh community.
- An emphasis on global Sikh news and current affairs pertaining to Sikhs.
- To target an audience initially on a national and eventually international scale.
- To utilise all mediums and technology making the channel accessible to all audiences.
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